Invest in Tuscany

Twenty years ago, Bordeaux dominated the market of fine wine market. Since then, Italy’s finest wines from Tuscany, and Piedmont, have emerged as worthy competitors after weathering the recession – all that and with a major market correction in the process. 

A return on investment you can taste

Tuscan wines are some of the most popular wines produced in Italy, and undoubtedly some of the very best! Tuscany paints the epitome of a perfect wine landscape offering an endless row of wines. Indeed, the passion, zeal and delight of wine are intimately linked to this beautiful land, which bears witness to a rich history of winemaking. This rich landscape also offers its share of investment-worthy wines!

All Tuscan wines from our peer group have delivered positive returns in euros over the past two years. The average price increase between April 2018 and March 2020 among the wines in the peer group was as high as 23%.
The 2010 Donatella Cinelli Colombini Casato Prime Donne Riserva, Brunello di Montalcino, has shown an outstanding performance: retail prices increased from €83 to €119 – or 43.6%. The price performance of 2013 Marchesi Antinori Solaia Toscana, Tuscany, is almost in line with the Tuscan Wine Index, making wines produced by Marchesi Antinori a wise, low-volatility investment.
Prices for 2013 Masseto Toscana, Toscana have risen slightly less than average, but 2013 Masseto Toscana, Toscana is certainly the most expensive wine in the comparison group.

The story…

Wine has been a part of Tuscany for more than 3,000 years(!), making it one of the longest-standing beverages and traditions in the region. You can say it has marked its majestic influence on Tuscan culture. Before the strong domination of the Romans, the area belonged solely to the Greeks. They arrived after the Etruscans, when the region was completely covered with vines. Today’s Tuscany was part of a larger area called “Enotris” or “land of wine”. They succumbed to the Romans in the first century, which led to the region and the land adopting many of the ways and customs of the Greeks and Romans. Shortly after engulfing Etruria, Rome established the cities of Lucca, Pisa, Siena and Florence, cementing their power – it also added new technologies and developments to the area.

The land where the gods grow their wine

Tuscany’s wine region stretches picturesquely along the coast of Italy and is one of the most prestigious wine-growing regions in the world. Tuscany’s vineyards border the regions of Liguria to the northwest, Emilia-Romagna to the north, Marche to the northeast, Umbria to the east and Lazio to the southeast. Thanks to the ideal climatic conditions, the wineries in the region produce high-quality Tuscan wines with a very unique character. On the barren limestone soil of Tuscany’s vineyards, the vines are spoiled with plenty of sun and rain. Internationally, popular wines like Brunello di Montalcino, Chianti or Vino Nobile from Montepulciano and Super Tuscans thrive here and are on every wine collector’s list.

The queen of Tuscan grape varieties is undoubtedly Sangiovese: with more than 100,000 hectares, it covers just about 10% of Italian vineyards. Tuscan wines contain a lot of tannin and acidity and little color. It is the main grape variety for Chianti or Brunello di Montalcino, one of the most prestigious wines in Italy. For Vino Nobile di Montepulciano, a Sangiovese clone is also used, in this case the Prugnollo Gentile grape. Canaiolo and Merlot are also represented in the region and, since the advent of Super Tuscany, Cabernet Sauvignon and Cabernet Franc.

What to expect?


Typically, dry wines are produced in the Tuscany wine region, which seem quite light in body. A freshly opened and not long aged Tuscan wine has notes of cherries and red currants. On the palate, you’ll experience the brisk acidity of young wines, reminiscent of red berries – they have a more herbal character. More concentrated wines can be found among the more highly classified Tuscan wines such as those from Chianti and among the best riservas from Brunello and Vino Nobile. These combine a richer, fuller aroma with balanced tannins.

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